Agenda March 5th

Hi,

We have to finish up some work that has been delayed.

1) Competition

We need to complete the map more fully. Right now, we have a list of locations. We need to think about what are the strengths and weaknesses of our competition and get those mapped. In this brainstorming session, we are really trying to help figure out what is our competitive edge. In towns that are like us, how are we unique? In places where we do not look the same, what do they have as weaknesses that we could use as strengths?


2) Classification of Assets:
Primary - Influence a traveler's decision
Secondary - enhance tourist experience but not part of selection process

Few attractions stand alone. Most travelers have limited time so they try to combine as much as possible in to one destination visit. The drawing power tends to be stronger when there are a bunch of attractions that are complementary... "Attractions Package"

For each attraction (Asset), we need to assess :

• Attraction Quality -- Good, visitor friendly condition? How does it rate in areas of appearance, hospitality, operations?
  
• 4=Superior
• 3=Good
• 2=Average
• 1=Poor
• Authenticity - Does the attraction reflect the cultural or economic heritage of the community?
  
• 4=Authentic
• 3=Somewhat Authentic
• 2=Minimally Authentic
• 1=Not Authentic at all
• Uniqueness - Is it unique in a 150 - 300 mile radius?
  
• 4=National/Int'l Significance
• 3=Regional Attraction
• 2=Average
• 1=Lots of similar sites
• Drawing Power - what geographic area do/will the customers come from?
  
• 4=Multi-state
• 3=Metropolitan Area
• 2=Regional
• 1=Local & Adjacent
• Activities - Are there varying and changing set of activities?
  
• 4=Lots of Activities
• 3=Some Activity Options
• 2=A few activity options
• 1=No activity Options
  

I will have a worksheet to use during this process.

We also need to discuss some procedural items:

1) Assignments of writing
2) Research outside of the meeting
3) Calendar Follow-up