Meeting Minutes - April 2nd

Followup

San Juan Skyway brochure --> no progress, next time.
Historical Walking Tour --> no progress, next time.
Pricing of both --> Still trying to get pricing
Bags --> Pricing -->

Folks are not THAT excited about bags. Ouray Trail run has bags and so does Imogene. They are such litter. We determined that we liked the idea of water bottles with Ouray logo instead... Barb to get pricing...

Karen to discuss the need for bags with the retail committee chair and at the OCRA meeting to see if they are interested.

Champion of Heritage DB --> Sue Hillhouse is going to try to do this with Don Paulson. She will get with him.

Are we happy with brand concept? -- Everyone seems content for now.

How committee operates in writing --> UGH, another writing task -- Still to do (Karen)


New Stuff
Barb showed the ad for the Telluride Watch Adventure Guide. Everyone is pleased iwth the look and she used the new slogan.

We then passed out writing assignments:

1) Overview/ Executive Summary (TBD)
2) Current Marketing Situation (Barb Wade)
3) Market Analysis part (Karen for size/environment) (Lora for Market Segmentation)
4) Customer/Prospect Analysis -- Tracy
5) Competitor Analysis (Joyce & Dianne); SWOT Analysis (Karen)
6) Marketing Objectives & Issues & Vision (Ralph)
7) Alternative Marketing Strategies (Joyce & Dianne)
8) Marketing Strategy (John & Rick)

Other : Rick --> Ouray Facts

9) Budgets (TBD)
10) Action Plan & Timetable (TBD)
11) Implementation controls (TBD)

Next week, we will not meet, we will get most written and circulate via email.

Sue Hillhouse will be primary editor and champion Heritage DB. She will also begin work on some of the collateral that we need.