Meeting Minutes - March 26th

1) Heritage DB --> We discussed this item again. We still do not have a champion and we need one. The champion will help get folks involved and get the assets posted. The purpose of this effort is twofold: a) get historical assets cataloged in the State Historical Society DB to help identify monetary needs and b) allow visitors to Colorado to create their own itineraries that match their own interests.

2) Calendar --> The calendar project is going well. Some groups are already trained. Training for remaining groups is being scheduled by Barb Wade. This should be done in the very near future.

3) Barb Wade was not ready to show any mock ups for the San Juan Skyway tour. She was going to work to find pricing and email out the details.

4) We discussed branding. The main idea that we felt made Ouray unique was the proximity of the mountains to the town. We are toying with "Embraced by Mountains" and think that might work in our advertising if we add additional phrases like "of Culture" "of Adventure", "of History"...etc...

5) Bag pricing --> paper with handle --> 38 cents per bag for quantity of 5000. These would be used to stuff for town promotion during events.

6) Karen wanted to get a PR Consultant to help with some of the big work at hand. She recommended that we use Ore Communications out of Delta. This group is representing SWCTR, Mesa Verde Country, Delta County and Montrose. She thinks we could get a big bang for the buck. Delta County swears by her. Group agreed that this was a very effective use of the money for at least a one year contract. Will reevaluate before renewal.

7) Ralph was to send the money that weehawken is spending on ads.

8) Everyone agreed that we need to start making assignments for writing.
Karen was going to put the outline together and make assignments. Coming soon!

9) People want the definition of this committee to be put into writing. They want to see how it will operate and how OCRA will work with groups. Karen is going to do this. Ultimately, the reason this committee will work is that it will be a holistic approach to marketing the community, rather than 7 separate groups each singing a different song.