Classification of Attractions

We completed a brainstorming session on the assets in our community or region. Now, let’s start thinking how we can move forward.

Thinking about attractions in terms of quality, authenticity, uniqueness, drawing power, and activity options immediately suggest that all attractions are not created equal. Some have more potential than others to draw tourists.

Primary attractions → Attractions that influence a traveler’s decision about where to go. They are often the main reason for visiting an area, and are intricately linked to the image of the destination and promoted in marketing campaigns.


Secondary attractions → Attractions that enhance the tourist experience, but are not part of the major destination selection process.

What are the primary attractions? We need a table to rank them on the adjectives.

What are the secondary attractions? We need a table to rank them of the adjectives.

Once we identify the primary set of attractions, we can combine them with complementary secondary attractions to develop specialized “packages” or “itineraries”. Then, we can market to different special interest markets. The more diverse the attractions mix, the more success we will have on repeat visitation.

We must consider seasonality here as well.