February 20th Agenda

Meeting on Wednesday February 20

9am - 12pm

Customer Analysis & SWOT Analysis

• Customer/Prospect Analysis – Understanding Visitor Motivations
• Customer/Prospect Decision Process
• Concentration of customer base for particular products/experiences
• Critical Benefits
• How choices are made between competitors (pass throughs or stayovers)
• What is Ouray’s competitive Edge?
• Sensitivity to price, quality, service, and value
• To what are they attracted
• Value Drivers

SWOT analysis for our locale
Strengths – resources & capabilities that can be used as basis for developing competitive advantage

• Strong Brand -- What is our BRAND?
  
• Good Reputation among customers
• Cost Advantages
• Natural Resources

Weaknesses
Opportunities – external environment

• Unfulfilled customer need

Threats – Changes in external environment

• Disposable Income decreasing
• Infrastructure within town aging (pool, public facilities)
• Tax Structure (property taxes, statutory city)
• Ability to attract/maintain workforce (affordability)
• Mountain Resort Competition
• Shifts in consumer tastes
• Weather
• Wild fires
• Pine Beatles or other detractor to natural beauty