Outline Description

The Marketing Plan Outline will be in 11 Sections. The Sections will be as follows:

1. Overview/Executive Summary

2. Current Marketing Situation Analysis - Summarizes environmental Trends

3. Market Analysis -

4. Customer & Prospect Analysis - Understanding Visitor Motivations

5. Competitive Analysis

6. Marketing Objectives & Issues - Outlines specific marketing objectives to be achieved and identifies issues that may affect the organization’s attainment of these objectives.

7. Alternative Marketing Strategies – Alternatives considered before arriving at final strategy

8. Marketing Strategy
- Philosophy on how to best reach target
- Relationship to four P’s

9. Budgets & Projections

10. Action Plan Timetable

11. Implementation Controls - Indicates how progress toward objectives will be measured and how adjustments will be made to keep programs on track.

We will not necessarily do each step in order but we will take a topic and finish it each week... or at least get close to finishing it each week.

Before each topic, there will be an expanded outline uploaded for your use to get the juices rolling and folks are encouraged to add comments.

Thanks,
Karen