Location: San Juan Room: 1:30 - 5:30pm Feb 6th.
Agenda:
1) Group Governance and Organization -- 30 minutes
meeting times and places
how we are organized
who is going to get involved
rules & expectations
2) Discuss Outline -- 15 minutes
Just highlight the comprehensive nature of the plan
3) Start Level Setting with Longwood Study Slides --> as long as we can take it.
My plan is to fast track the slides and skip ones that are Colorado Vs. National .....
You can pull down the slides and see them in advance if you want to read it.
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2 comments:
From Tamara:
In reviewing the Longwood Study, it appears that Ouray has much potential in becoming more of a destination in Colorado.
It interested me that most visitors travel 500+ miles to get to Colorado, double the distance of average vacationers (pg.29). Perhaps the increase advertising in various medias to those in the 250 mile range is worth considering in addition to those who are willing to travel the longer distances.
It is not surprising "word of mouth" expriences in Colorado bring new visitors here, and the better the experience, the more will come. Also, the use of internet, travel guides, and Denver.org site (pg. 30) as being key attention-getters is a huge indicator of where Ouray needs to go for marketing. Advertising dollars should go in these directions (good use of LOT).
There is plenty of room for improvement on our ouraycolorado.com website as well as the City of Ouray site. I suggest taking a hard look at successful websites, such as those of Silverton and Telluride, and using them as models, exploring the site links to which they are connected.
It is surprising that only 13% of Colorado visitors are touring the SW (pg.36). Although there is growing interest in this region, there is much potential for growth, particularly for Ouray. Let's improve our ranking!
Ouray CAN deliver most of what visitors to Colorado are looking for (pg.46).
Ouray has, among other things, clean air, green forests (pristine beauty), plenty of history (and a top ranking museum), good lodging, restaurants, shops, hot springs (SWIMMING, which appears to be a concern among vacationers...that there is that availability), arts and theatre, seasonal hiking/backpacking/mountaineering, Jeeping, cross-country skiing, ice climbing, ice skating, as well as nearby fishing, sailing/boating, kayaking, rafting, and Alpine skiing.
In addition, Ouray is located on the Scenic Byway and open YEAR ROUND. This makes us ahead of other destinations in Colorado, some of which are inaccessable in certain seasons.
Personally, I'm excited about the possibilities of Ouray uniting as a community to capture a larger portion of Colorado tourism and revenues that generate from that segment.
In today's Rocky Mountain News (Sat 2/2) in the Wall Street West, their lead story is on the economic forecasts for Colorado...immediate future. My glasses may be rosecolored, but I read that as basically positive when they compare it to the US projections.
In addition, I recently read an article in the GJ Sentinel about the changing demographics of GJ, the incredible growth, the intention to break ground on a new high end shopping mall, etc.
I don't know how the $$$ get divided up for advertising. But given the basic tendence folks are having about petrol and/or using energy/carbon, etc., it seems reasonable to me to place a heavy emphasis on Colorado residents as our tourists...and not just for short escapes but for longer vacation type travel.
Maybe even a really special emphasis on GJ, Mesa County, and that Hotchkiss, Palisade, Paonia, etc route..especially for some short jaunts during the winter.
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