What is Ouray's brand?

Here are various definitions of what a "Brand" Are as copied from here

The Dictionary of Business and Management defines a brand as:

"a name, sign or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors."

Maybe a better definition is:

"A brand is a collection of perceptions in the mind of the consumer."

Why is it best? Well, first of all it is easy to remember, which is always useful! But it is also best because it works to remind us of some key points:

1. This definition makes it absolutely clear that a brand is very different from a product or service. A brand is intangible and exists in the mind of the consumer.
2. This definition helps us understand the idea of brand loyalty and the 'loyalty ladder'. Different people have different perceptions of a product or service, which places them at different points on the loyalty ladder.
3. This definition makes it clear how to build a brand. A brand is built not only through effective communications or appealing logos. A brand is built through the total experience that it offers.

Some interesting articles on Branding -- How are we going to use these information pieces for our benefit? Even more interesting is that these are about Estes Park, a much larger but very similar destination.

http://brandingwire.wordpress.com/2007/07/07/backgrounder-estes-park-co/
http://www.lonelymarketer.com/2007/07/09/my-experience-with-the-estes-park-brand/
http://www.conversationagent.com/2007/07/take-a-walk-in-.html
http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/2007/07/getting-a-rocky.html
http://customersrock.wordpress.com/2007/07/09/coming-back-for-more-in-estes-park-colorado/